BRAND ROOTS
The Imagine brand begun life in 2014, when British snowsports instructor and outdoor educator Pete Tupper founded a company to run ski trips and outdoor activities in Beijing. Over the years, Imagine has expanded its range of adventures around Mainland China, Taiwan, Japan and other regions in East and South East Asia, with a network of talented and passionate teams facilitating life-changing experiences for people on a daily basis. In each location, Imagine’s outdoor activities have a reliable, safe, fun, creative and adventurous style. The brand’s mission is to Inspire Development through Action and Adventure.
Anything that achieves this mission is possible with Imagine. Across East Asia we have provided all kinds of adventurous family trips, team-building, retreats, ski lessons, workshops, camps, school trips, birthday parties, outdoor sport events – you name it!
JAPAN
A Niseko-based company, Ezo Tourism Services Ltd, headed by Australian Rhys Liddle, had been operating in Japan for many years, running a ski school, backcountry guiding service and other local services. Meanwhile, Imagine had been running ski trips to Japan from overseas for many years.
In 2019, the two decided to join forces, to combine the vast local knowledge and experience, logistics and structure of Ezo Tourism with the popular brand, year-round activity management and overseas networks of Imagine. The Japan branch of Imagine is run as a collaboration between the two, bringing together the best of both worlds. The two founders are both keenly involved in operations, so you can rest assured that you are getting the maximum level of direct care, passion and attention to detail in everything you do with us here!
Fun facts about Rhys:
- From Australia, living in Niseko since 2009
- Ski School Director, lead trainer at some of Niseko’s leading ski schools since 2012
- Instructing skiing and snowboarding since 2007
- Backcountry Guide in Hokkaido since 2012
- APSI Ski L3
- Avalanche Canada AST L1 & L2
- APSI Adaptive L1
- Native English, conversational Japanese
- Business Owner of Ezo Tourism Services 合同会社 – operating property management, accommodation, ski school
- Mission: our lessons focus on your goals, not the instructor’s. Exclusive service and memorable experiences.
Fun facts about Pete:
- UK/Austria dual citizen, living in Hokkaido
- Instructing skiing and snowboarding since 2007
- Austrian ‘Alpinkurs’ (equivalent to approx. international L3) – Snowboard
- Austrian Ski Landeslehrer 1 ( = int. L2.5)
- SBINZ Snowboard Instructor Level 3 Workshop 2 times
- SBINZ Snowboard Terrain Park Teaching Certification
- Austrian Dual Anwärter Ski & Snowboard ( = int. 1.5)
- Avalanche Canada Avalanche Skills Training L1
- Avalanche Canada Avalanche Skills Training L2
- NZSIA Children’s Teaching Cert
- NZSIA Freeski L1
- Double Gold Medallist (Snowboard) at British University Snowsports Championships
- Previously sponsored by Flow Snowboards
- WMAI Wilderness Advanced First Aid (WAFA)
- WMAI Wilderness First Responder (WFR)
- Rescue 3 Swiftwater Rescue Technician
- Native English, fluent in Mandarin Chinese, Japanese, German & conversational Thai
IMAGINE JAPAN 